Privacy Policy

Effective Date: September 14, 2026 Last Updated: September 14, 2026

1. Introduction

SSB PrimeRyde Services LLP ("Company", "we", "us", or "our") operates the Ryde mobile application (the "App"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our App and related services including ride-hailing, parcel delivery, and scheduled trips.

By using the Ryde App, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use the App.

2. Information We Collect

2.1 Information You Provide Directly

Account Information: Full name, mobile phone number (used for OTP-based authentication), and profile photo (optional).
Saved Addresses: Home, work, and other saved locations you choose to store.
Payment Information: We do not store card or UPI details. Payment transactions are processed securely by our payment partner, Razorpay.
Support Requests: Any messages or information you submit through our in-app support feature.
Emergency Contacts (SOS): If you use the SOS safety feature, we may access your phone contacts solely to send your location to a trusted contact of your choice.

2.2 Information Collected Automatically

Precise Location (GPS): We collect your real-time location while the App is in use to match you with nearby drivers, calculate routes, and track trip progress. Location collection stops when the App is closed.
Device Information: Device model, operating system version, unique device identifiers, and mobile network information.
App Usage Data: Pages visited, features used, trip history, booking timestamps, and crash logs.
Push Notification Tokens: Firebase Cloud Messaging (FCM) token to deliver ride updates, offers, and system alerts.

2.3 Information from Third-Party Services

Google Maps: Used for map display, route calculation, and address autocomplete. Google's Privacy Policy applies: https://policies.google.com/privacy
Razorpay: Payment processing. Razorpay's Privacy Policy applies: https://razorpay.com/privacy/
Firebase (Google): Used for real-time trip tracking, push notifications, and crash analytics. Firebase Privacy Policy: https://firebase.google.com/support/privacy

3. Permissions We Request

Permission	Purpose
Precise Location (GPS)	To show your position on the map, match drivers, and navigate routes
Coarse Location (Network)	Fallback location when GPS is unavailable
Microphone (Audio)	To allow voice-based address search (speech-to-text input)
Read Contacts	To select trusted contacts for the SOS safety feature
Post Notifications	To send ride status updates, driver arrival alerts, and offers
Internet	To communicate with our servers for all App functionality

You may revoke any permission from your device Settings at any time. Revoking certain permissions (e.g., Location) will limit App functionality.

4. How We Use Your Information

We use the collected information to:

Provide our Services: Book rides, parcel deliveries, and scheduled trips; connect you with driver partners; process payments.
Safety & Security: Enable the SOS feature, detect fraudulent activity, and verify identity via OTP.
Trip Management: Show real-time tracking, estimated arrival times, and trip receipts.
Wallet & Rewards: Manage your PrimeRyde Wallet balance, referral bonuses, and coupon credits.
Customer Support: Respond to your queries and resolve disputes.
Notifications: Send ride updates, promotional offers, and service announcements (you may opt out of marketing notifications).
Improvement: Analyze usage patterns to improve App performance, design, and features.
Legal Compliance: Comply with applicable laws, court orders, and regulatory requirements.

5. Sharing of Your Information

We do not sell your personal data. We share information only in the following circumstances:

Driver Partners: Your first name, pickup location, drop-off location, and in-app rating are shared with the assigned driver to complete your trip. Your full phone number is masked; calls are routed through our system.
Payment Processors: Razorpay receives transaction-related data required to process payments.
Service Providers: Third-party vendors (cloud hosting, analytics, customer support tools) who process data on our behalf under strict data protection agreements.
Legal Authorities: When required by law, court order, or to protect the safety of users or the public.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred. We will notify you of any such change.

6. Data Retention

Account Data: Retained for as long as your account is active, plus up to 3 years after deletion for legal and audit purposes.
Trip Records: Retained for 3 years for dispute resolution and regulatory compliance.
Location Data: Real-time location is not stored after trip completion; only origin and destination coordinates are retained as part of the trip record.
Deleted Accounts: Upon account deletion request, personal data is anonymized or deleted within 30 days, except where retention is required by law.

7. Data Security

We implement industry-standard security measures including:

Encrypted data transmission (HTTPS/TLS)
Masked phone numbers during driver–customer communication
OTP-based authentication (no passwords stored)
Restricted employee access to personal data on a need-to-know basis

No method of transmission over the Internet or electronic storage is 100% secure. We strive to use commercially acceptable means to protect your information but cannot guarantee absolute security.

8. Children's Privacy

The Ryde App is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we discover that a minor has provided personal information, we will promptly delete it. If you believe a minor has used our App, please contact us at the address below.

9. Your Rights & Choices

You have the right to:

Access: Request a copy of the personal data we hold about you.
Correction: Update inaccurate or incomplete information through your profile settings.
Deletion: Request account and data deletion through the App (Settings → Account → Delete Account) or by emailing us.
Opt-Out of Marketing: Disable promotional notifications from the App's notification settings.
Data Portability: Request your trip history and account data in a machine-readable format.

To exercise these rights, contact us at: support@primeryde.in

10. Third-Party Links

The App may contain links to third-party websites or services (e.g., payment gateways). We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this policy and notify you via the App or email if the changes are significant. Your continued use of the App after the update constitutes acceptance of the revised policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

SSB PrimeRyde Services LLP Email: support@primeryde.in Website: www.primeryde.in

For data deletion requests: support@primeryde.in (or use the in-app account deletion option)

This Privacy Policy is effective as of September 14, 2026 and applies to the Ryde Customer App (Package: in.primeryde.customer).